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Paul Thompson 24Synergy Founder
Is AI actually saving your business time yet?

There's obviously been an enormous amount written about AI, but I'm more interested in where businesses are finding it genuinely useful in everyday operations.

Not demonstrations or things that might be possible in five years — actual jobs that used to take an hour and now take ten minutes.

Research, marketing, responding to enquiries, producing quotations, analysing information, customer service and administration are obvious areas, but there must be plenty of less obvious uses appearing within individual industries.

Equally, there are jobs where AI still creates more work than it saves because somebody has to check everything afterwards.

What have you actually handed over to AI that has made a measurable difference to your working day — and what have you tried that simply wasn't worth it?
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